When strength and experience matter most
As one of the most experienced and established law firms in Central Florida, Caplan & Associates focuses exclusively on bankruptcy, divorce, and family law. When the C&A team launched its all-new marketing presence, Very Bright Design wrote copy for, designed, and developed their new website.
At Very Bright Design, we take extraordinary care in developing a deep understanding of what makes each business stand out before we write a single word of the website's copy. With Caplan & Associates, this meant focusing on the strength and experience for which their firm is widely known.
That strength and experience, combined with the history and philosophy of Stephen Caplan's firm, set the groundwork for the visual design and organization of the website. In addition to the homepage, we worked with Mr. Caplan and his team to write relevant and engaging copy for the biography, resources, and contact sections. This included writing detailed breakdowns for each and every practice area the firm offers.
“I have been impressed with McGuire and Very Bright Design right from the beginning! I was a tough sell, but McGuire addressed all of my concerns in an extremely understandable manner and created a wonderful website for my business!”
Visitors to the Caplan & Associates website are greeted with an exterior street front photograph of the Thornton Park office. This instantly sets the tone for the personal and client-focused practice that Mr. Caplan has developed.
Visitors are presented with three calls to action: learn more, explore the firm's practice areas, and make an appointment. By putting the most common functions of the website front-and-center, potential clients can quickly and easily find what they’re looking for.
One of the biggest improvements Caplan & Associates wanted to make over their previous website was a move towards mobile friendliness. Before, potential clients couldn’t easily navigate the website on mobile phones or tablets. That's because the old website was forced to shrink down on these smaller devices, resulting in illegible text and tiny buttons that were nearly impossible to press.
Very Bright Design built a website that automatically reflows based on the width of the browser. In other words, the content is responsive—it automatically adapts itself to work seamlessly on any display. The new Caplan & Associates website is fully compatible with desktop and laptop computers, tablets, and mobile phones.